Why does WordPress continue to dominate the CMS world, despite being one of the oldest platforms out there?
Since its creation in 2003, WordPress has remained:
· 100% free to download
· Installable on any server
· Focused on user friendliness.
Above all, WordPress has managed to retain the factors that attracted users to it in the first place; but also responded effectively to changes in technologies, browsing behaviours and the industries it serves.
In particular, WordPress continues to provide some of the best SEO services available in a CMS. Long ranked as the most effective and easy to use site in terms of SEO creation and management, it retains its place by focusing on user experience and simple but efficient SEO practices.
The SEO capability of a CMS (Content Managing System) is one of its most important features. Search engine optimization, when done well and correctly, improves your websites ranking in search engines. The higher your website ranking, the more visibility your business will have on the Internet. No online business today is able to thrive or even compete without a SEO strategy in place.
Therefore, SEO is one of the top factors to consider when choosing a CMS. You need to choose a CMS that will allow you to integrate your desired SEO strategy, efficiently and smoothly. It’s also best to choose one that allows you to track the progress of your SEO, as it is a tool that needs to be monitored and updated. As your online business grows, so should your SEO efforts – so you need to choose a CMS that allows this.
A big reason why people continue to use WordPress is because they enjoy their experience on the CMS. This applies to both those working with WordPress (businesses who use WordPress as their CMS), and site visitors or browsers.
WordPress is simple and easy to use, even for people who have no experience with navigating a CMS. So it’s a no brainer that new businesses often select WordPress as their chosen CMS, despite many other systems being available.
On top of this, when visitors enjoy the experience they have on a WordPress site, they are likely to remain on the site for longer. This is perfect for you, as it not only gives you more time to convert them into customers, but it will also be rewarded in your Google ranking.
When it comes to creating and managing your SEO, a WordPress site is incredibly simple to navigate. You can easily access and edit all the aspects you need for SEO, including:
WordPress allows you to edit your permalinks, which means you can easily insert your keywords into each page URL. This keeps your URL tidy and informative, as well as improving your site ranking.
This can be done easily on a WordPress site, and is an important tool in your SEO toolbox. You can create ‘alternative text’ for images, allowing you to insert keywords to further strengthen your SEO. Search engines will pick up this ‘alt text’ as an image description that helps them to understand further what your content is about.
As well as optimizing images with alt tags (see above), you can also resize your images on site. High res images will slow down your page speed, which can negatively impact your SEO.
Slow loading websites not only puts you at risk of loosing website browsers, but can also result in a lower search ranking. WordPress plug-ins such as ShortPixel Image Optimizer and WP Optimizer compress files like images and documents for faster page speed.
Metadata is hugely important for SEO. Your metadata is how search engines pick up your website and understand what your content is about. It’s also how they judge whether your content is informative / relative enough to the search phrase you are targeting – i.e., whether you should be ranked highly for this keyword or not.
It’s therefore imperative that you use your chosen keywords in your metadata. This will allow your webpage to be visible when people are searching for your keywords, and will also make you visible to search engine crawlers who are judging which websites to rank.
WordPress plug-in Yoast SEO allows you to easily and quickly edit your metadata; one of the most important steps in your SEO strategy.
As we’ve seen above, one factor that makes a WordPress site so fantastic to use is its SEO features such as specialised plug-ins. As well as Yoast SEO, some other plug-ins designed for SEO include:
· Google Analytics (Monster Insights). Offers universal tracking, analytics dashboard, real-time stats, Ecommerce tracking, Ad tracking and more.
· Google XML Site Maps. Helps search engines index your site more effectively – leading to better rankings.
WordPress also has SEO friendly themes, so you can choose an attractive design that will do your site optimizing for you.
It’s also super easy to integrate your social media and marketing campaigns with your site. It provides a option to add your social media feed to your website, automate your social media campaigns, and share your blog and contents on social through customized social media buttons.
The majority of WordPress themes are already responsive to mobile screens, so you don’t have to worry about making your site suitable for mobile users. This is a huge pro in WordPress’s favour, as mobile usage has increased massively in the last few years – and is likely to only continue to grow.
Taking the above factors into account, it’s not difficult to see why WordPress remains the number 1 most highly used and recommended CMS. Other CMS systems offer their own set of benefits; but when it comes to crafting and maintaining your SEO strategy, a WordPress site can’t be beaten.