Do you want your website to generate more sales for your business? Are you in the process of getting your website redesigned and want to make it the best it can possibly be? At Kiwi Website Design, we have extensive experience building websites that increase websites sales.
Here are our seven design tips you should ensure are included on your site.
1. The Value Proposition
There is very little a website design can deliver if the value proposition you offer to customers is not compelling enough for them to make a purchase. Therefore, the first step to increasing sales on your website is to decide what the value proposition is. The next step is to properly communicate it to your website’s visitors.
The value proposition specifics will depend on your business. You can base it on price, quality of service, quality of product, innovativeness of product, or something else.
Whatever it is, the important thing is the website visitor understands it and is attracted to it.
2. Include Compelling CTAs
A CTA is a call-to-action. It is one of the most important elements you will have on the pages of your website.
The first step is to make sure your website has CTAs, as not all do. The next step is to look at the position, design, and wording of the CTA. Here are some questions you should ask:
- Would a change of colour make the CTA button standout on the page more?
- Could the text be more interesting or positive?
- Is the CTA in a prominent enough position?
3. Add Videos to Your Website
Videos on websites increase sales. In fact, for some businesses, videos can increase sales by over 140 percent. You should, therefore, consider adding videos to your website.
This could be product videos demonstrating the benefits of the product or showing it being used. If your business offers services, you can use videos to explain the service and how it is different from your competitors.
4. Make Sure the Design Appeals to the Audience
This tip is about matching the style, colour, and tone of the website to your target audience. For example, bright and flashy colours with relaxed text will probably not work very well on a website for a company offering professional services to other businesses.
This one can be difficult as many business owners select colours and make design decisions based on their own preferences and likes. This is understandable as you must live with the website and you should be proud of it. That said, never lose sight of your customers and what they like.
5. Ensure Your Website is Easy to Use
The navigation and structure of your website should be simple and intuitive. Therefore, don’t place unnecessary restrictions on visitors in relation to navigation and avoid situations where the visitor lands on a dead-end page.
Instead, try to create a logical flow for the user.
6. You Need a Secure and Simple Checkout
If visitors can buy directly from your website, your shopping cart and checkout are crucial elements. Get them wrong, and you will lose sales.
To get the checkout process right, make it as easy to complete and use as possible. In addition, ensure it is secure using SSL encryption.
7. Add Trust Elements
Trust elements include testimonials and case studies that show the user you are capable of delivering on your promises. They also include badges and logos to show you have the necessary qualifications and/or skills. You can also use badges to show how you have made the website and checkout process secure.
Implementing the above tips will require resources and, usually, help from a professional website developer. The increase in sales you will get as a result, however, will make it worth the effort.