With so many options available for custom website design, how do you know which is best for you? Making the right investment early on can provide your website with the power it deserves, giving your business an edge over the competition by providing you with superior features for superior usability.
Choosing a custom website design is not only the most diverse and adaptable way to go, but it also ensures you create an online platform that is tailored specifically to fit both your brand and your audience. When making the big decisions, simplicity is key, which is why we have broken down the top 6 reasons to invest in a custom website design, and how the features will benefit the growth and visibility of your business.
A Custom Website Design Will:
1. Improve Your SEO
If you are an online business, you’ll know how important improving SEO is for your website’s readability and client base. How easily your website is found through the search engines and how relatable your content is to your customers are two of the primary ways to measure your online platform’s success. By analysing your website traffic and comparing it to those who convert into real customers, we can begin to assess how effective your website’s written content and overall layout are.
When you build a custom website with a design agency, you enlist the services of a professional team that specialises in both SEO and written content. The value of their expertise is the way they organise and use keywords and phrases in your website’s design.
An SEO specialist will find the correlated words with your business, then skillfully place them in a way that will relate and link your written content with search engines like Google. Doing this will not only improve your site’s visibility by placing it on the first page of Google search results, but it will also make your content more user-friendly and easier to read, providing a seamless experience for your website’s visitors.
2. Provide An Amazing Customer Experience
Custom website design doesn’t just serve the search engines. It also caters to the overall user experience of your online platform. Now more than ever, people are going online to purchase goods and services and liaise with prospective clients instead of going in-store or visiting the office, which is why the experience of your website is so important. Just by knowing, 57% of internet users say they won’t recommend a business if it has a poorly designed website, we can begin to get a bigger picture and see how crucial a custom website design can be for your enterprise.
- Get your website Ranked No.1 on Google with KWD SEO Auckland
Custom website design offers you complete flexibility in the layout, images and amount of written content on your website, which means you can appease your desired clientele through customised design and format. Creating a unique look and feel to your website design will not only make it memorable, but it will also make your interface user-friendly and fun to navigate. Thus, keeping your website traffic on your site longer and giving them an experience they won’t forget.
3. Saves You Time
If you’re anything like us, the day-to-day operation of your business keeps you more than busy. This is why a custom website design is an easier and more efficient way of generating an effective online platform for your brand. When you enlist the services of experienced website professionals, you can rest assured the usability and functionality of your website is in good hands, saving you both time and money in the long run.
With a dedicated team made up of designers, SEO and project managers, your website is built with the expertise of an entire agency rather than you uploading pictures and text to a hosted platform.
Choosing a custom design will ensure your website is built to last and constantly operates at peak loading speed. In this way, you’ll get to save time and provide your users with a superior experience, so you can focus on the business operations you know best.
4. Provide A Unique Planning Process
The flexibility custom website design offers you, and your business is one of its stand out features. The ability to be involved in any changes or edits and making your website truly your own is a valuable investment.
Creating a unique online platform will not only make you stand out from the crowd, but it will also give you the satisfaction of having custom built your website in a way that suits the nature of your business and the users you wish to interact with – seamless cohesion all round!
Planning the design of your website with a professional agency will provide you with further marketing and design knowledge, as well as the hands-on experience of building an eCommerce website. By going through the customised planning process, you will be able to gain a deeper understanding of your business goals, who your customers are and the type of content that is relevant on your website, all whilst telling your story through unique design.
In doing this, you will create a powerful platform that will generate more organic traffic through its original interface and tailored content.
5. Keep You Optimised For Conversion
Converting your website traffic into real customers plays the biggest role in the design of your website. With 88% of online consumers leaving a poorly designed site and not returning, we can see how important your user’s experience is to the profitability and overall success of your business.
With a custom website design, you give yourself a competitive edge by installing plugins and custom features, which makes your site more user-friendly and easier to navigate.
In addition, with the freedom to add features such as chatbots to your website, you enable free-flowing communication between your business and your customers. Chatbots offer a 24-hour service to your website’s visitors, giving them a better customer service experience. This keeps them on your site longer, therefore increasing your conversions and expanding your client base.
6. Give You Ongoing Support
The key to your businesses online success starts with an innovative custom website design and a professional construction process. When you work with a website design agency, you have the ongoing support of a team that can assist you if there are any problems occur or any changes are needed. Having this support network is one of the most valuable tools for your website’s design, as it ensures your platform is running smoothly 24/7.
So, whether you have an existing website that isn’t performing, or if you have a new business that requires a powerful online presence, enlisting the services of a trusted website design agency is a wise move.
For more information on custom website design and how it can improve the visibility of your online presence, give the team at KWD a call today. We offer comprehensive advice for all businesses and can provide you with custom website design services with results you can see.