Wanting to boost your website’s organic traffic but don’t know where to start? Reaching your target clientele can be a tricky job, and allocating where your money and time are best spent can be the biggest factors in your website’s success. Through the strategy of Search Engine Optimization (SEO), you can better utilize the words and phrases in your written content and construct them in ways that will make your website more visible on the search engines and get you more organic traffic.
What Is SEO Strategy?
To keep it simple, SEO is the harvesting of keywords and phrases best used to optimise your website. Finding the best words and written content to describe the goods or services you are selling has been made easy through tools such as Ubersuggest and WordStream. Using these tools to discover the best wording for your website will enable you to:
- Study your niche on the internet.
- Define your website’s goals.
- Make a list of relevant topics associated with your brand.
- Create a list of keywords.
- Identify phrases users are stretching for that relate to your website.
- Create compelling content that is tailored to your desired audience.
To keep thing uncomplicated, we have compiled our top 8 actionable steps for getting you more organic traffic to your website using SEO strategy, starting with:
1. Integrating Keywords Into Your Content
Finding and using the keywords related to the nature of your business is the first step in building an effective website that attracts and retains more organic traffic. Investing a fair bit of time and energy into keywords and how they can be suitably used is one of the best investments you can make.
With the content optimised for search engine readability, you effectively create a website that has a better chance of being found, indexed and ranked. This means that your website content contains words that match people’s search queries. Thus you get more organic traffic through your website’s compatibility with search engine users.
Here is an example of how you can use a keyword finder like Ubersuggest to explore the words and phrases that are relevant to your businesses domain:
2. Optimising The Content For Your Readers
One of our most crucial steps to getting more organic traffic to your website is optimising the written content for your readers. One of the common mistakes website engineers make is they optimise the written content purely for the search engines alone and forget the importance of the audience and the language style they prefer to read in.
Keeping your content readable, personable and easy to follow takes skill and expertise. The time and energy invested in this area will provide you with an array of benefits in securing more organic traffic in the long run.
Good quality content gives your website a creative edge that keeps your site’s traffic on your platform. Not only do the keywords and phrases keep it relevant on the search engines, but keeping your content optimised for your readers will provide them with dialogue that is easy to digest and understand.
3. Writing Regular Blogs
By consistently creating quality, shareable content that is both search engine optimised and worded with the audience in mind, you are actively maximising the potential for more organic traffic and better site engagement.
Writing regular blogs entails researching topics that your clientele may be interested in or are searching for on the web that relate to your business or brand. Although blogs sound like an informal tool, they can also be optimised for better SEO of your website. Naturally incorporating keywords and phrases that are relevant to the questions asked in search engines will ensure your writing serves its purpose for achieving more organic traffic and creating established links for your website and its content.
4. Creating Enticing Titles
The contribution titles have for getting you more organic traffic is their ability to let readers and search engines know what information will be included in your website’s written content.
Both your readers and the search engines will use title tags to determine if your website or blog has the information relevant to their related queries. Formulating your title to include keywords or questions users are searching for is a guaranteed way to give you more traffic, and more importantly – organic traffic.
5. Using Internal Links
One of the best actionable steps to getting your website more organic traffic is to use internal links in your website’s written content. Through linking information about your business and the products or services you sell, you effectively create a web of information that keeps your website traffic within the parameters of your site.
Internal links enable you to suggest and share further information without overwhelming your visitors with lengthy and complicated explanations. Linking supplementary information to your site’s visitors without leading them elsewhere will not only create more organic traffic but also ensure you retain it.
As well as providing your visitors with portals for information sharing, you give the search engines the same experience, giving them the impression your website has more related data than the competition, thus pushing your site to the top of the search results.
6. Utilise Plugins For Your Website
Whether you are enlisting the professional services of a website design agency to build your dream website or whether you already have an existing platform, we would recommend researching the plugins available to better optimise the performance of your website.
Getting more organic traffic begins with the proper infrastructure, which is why using plugins to support your quest for greater activity on your website is a good idea. If you use WordPress for your website, we strongly recommend using the SEO plugin Yoast. Not only is this plugin designed to get you more organic traffic, but it intelligently works to better improve the readability and function of your entire digital platform.
7. Use Data And Metrics To Optimise Results
‘If you can’t measure it, you can’t improve it.’ This is what brings us to another actionable step to getting your website more organic traffic – understanding the analytics of your website’s progress.
Using Google Analytics to track the activity of your websites, such as pages per session, duration and bounce rate, you can actively measure and calculate how your website is doing and what improvements need to be made. Using the information from your website’s data and metrics will provide you with answers to where your traffic may be lost and how you can improve your site’s performance.
8. Update Regularly
Last but not least is the actionable step of regularly updating your website. Through effective SEO management, you can keep your website constantly updated for superior performance and readability. Enlisting the services of an experienced digital marketer will give your platform the best possible chance for reaching more clientele and attaining more organic traffic.
Digital marketers know exactly what aspects of your website require updating and how to carry out the updates methodically and creatively. For more information about how SEO strategy can be used to better improve the performance and usability of your site, give the team at KWD a call today. We offer a free SEO audit of your existing website or a comprehensive quote for building the website of your dreams – getting more organic traffic has never been easier or more straightforward.