Supercharge your eCommerce SEO with our 8 best practice tips. Everyone wants their store to stand out from the crowd and to be at the top of Google. Luckily for you, we have it sorted. We have compiled a list of the most effective tools and formulas available to set you up for eCommerce success.
A great place to start on your SEO journey is by brainstorming. Begin by writing down who your business is, who your customers are and what you want to sell them. This will consolidate the content of your eCommerce store and will provide you with the most effective keywords and phrases to use when describing your products and services to your target audience. This consolidation of content is essential for successful SEO.
A handy tool to use when you’re starting out is Neil Patel’s Ubersuggest. This tool will give you the most commonly searched words for your audience in two clicks.
Keywords are the most important part of SEO, and you will use them throughout our SEO Top Tips further down. They are important because they act as the framework for your eCommerce website. Communicating with search engines like Google will put your website on the map.
There is a famous saying, ‘The best place to hide a body is the second page of Google’, which is funnily true enough. Without using keywords in the content of your website, you won’t even register with your target customers searching the web.
Doing some research on the keywords and questions your prospective customers may search for will give you a head start in boosting your SEO. Including accurate product descriptions and relevant information about what your business or service includes is a great way to make sure you are doing the best you can for your eCommerce business.
Here is an example of how keywords in your eCommerce website will show up on a Google Search – the keywords Google has recognised are in bold.
The trick with page titles is to get the balance right. You need to create a title that makes sense to the reader, but you also want to maximise your SEO and the search engines ability to find your organic traffic.
Your title determines the name of your webpage, so if it’s clear and concise, users will feel assured they have come to the right place.
You want your heading to include the products and services of your business, and you also want to have the keywords which people are searching for. The key in achieving this clever consolidation, this avoids unnecessary confusion.
There are four things we recommend you keep in mind when creating your eCommerce page title:
Without great content, your eCommerce website won’t rank on search engines. If Google can’t find relevance in your website, how will anyone else?
Ensuring you connect with your customers through the appropriate use of keywords and phrases means that they can find what they are looking for with minimal effort. It is also important that your eCommerce website’s content includes clear wording that relates your products to your customers.
Here is an example of how SEO through quality content works. We can see that Google has simplified users’ search efforts by displaying keywords and links within the website content.
Your website’s design and structure is important for SEO and is crucial for converting your websites visitors into genuine customers. We have consolidated our top website design tips that will improve the SEO of your eCommerce store:
If you’re designing a new website and don’t quite know where to start, take a look at some of your favourite eCommerce sites and ask yourself, “What do you like about their navigation? How does the design and format of their platform impress you?” By doing this, you can get a pretty good idea of what shoppers might want to see in your store.
How many times have you checked the customer reviews before buying something online? Well, you’re not alone! Recent data shows us that 56% of customers read at least four reviews before buying a product. Customer reviews aren’t just good for selling power. They improve your SEO, here’s how:
Showcasing customer reviews can be done through the use of quotes. Enticing your customers to write customer reviews can be as simple as creating a user-friendly template or writing blog posts that can be shared and commented on.
Knowing how to use schema markup to improve the SEO of your eCommerce website is a great option for optimizing your site’s content and for boosting it up in the search rankings.
Here are the key ways how schema markup works for your SEO:
Adding Schema markup to your website is a simple and effective way to reach out to potential customers. Here is an example of how a hotel business benefits from relative information being showcased under the page title:
Have you ever read something you don’t understand while browsing online, then had to leave the site to do more digging? Plenty of eCommerce shoppers have done this too. Using internal and external links within the content of your website is a proven way to keep traffic on your platform and improve your SEO. For small businesses, in particular, more links = more traffic = more customers.
Here are the top 3 ways you can use links to improve the SEO of your eCommerce store:
Writing quality content and dispersing it across a diverse range of platforms will ensure your eCommerce website attracts as much attention from customers and search engines as possible. Strategic marketing to improve your SEO is done by creating and distributing consistent, valuable and relevant content in various media and platforms.
Marketing your content effectively can be done through these channels:
Content marketing is important for your sales and your SEO. Creating interesting, engaging content for your site visitors builds trust and rapport within your brand. Knowing that 43% of global shoppers researched products via social networking before they committed to buying shows us how wide you need to cast your net to reach those genuine buyers.
If you are wondering how your current website can be optimised for greater SEO, or if you want to open your own store, please get in touch with KWD. We are a professional and experienced team that specialises in eCommerce websites that deliver superior SEO.
We offer a free website audit for business owners who feel they aren’t reaping the benefits of their existing website. We also offer comprehensive digital marketing advice for those who are not sure where to start.