8 Ecommerce SEO Best Practices: SEO Tips for Ecommerce
The Best Tips To Improve Your SEO
Supercharge your eCommerce SEO with our 8 best practice tips. Everyone wants their store to stand out from the crowd and to be at the top of Google. Luckily for you, we have it sorted. We have compiled a list of the most effective tools and formulas available to set you up for eCommerce success.
A great place to start on your SEO journey is by brainstorming. Begin by writing down who your business is, who your customers are and what you want to sell them. This will consolidate the content of your eCommerce store and will provide you with the most effective keywords and phrases to use when describing your products and services to your target audience. This consolidation of content is essential for successful SEO.
A handy tool to use when you’re starting out is Neil Patel’s Ubersuggest. This tool will give you the most commonly searched words for your audience in two clicks.
Here are our top 8 best practice SEO tips that will give your eCommerce store a leading-edge
1. You MUST know your Keywords and use them accordingly
Keywords are the most important part of SEO, and you will use them throughout our SEO Top Tips further down. They are important because they act as the framework for your eCommerce website. Communicating with search engines like Google will put your website on the map.
There is a famous saying, ‘The best place to hide a body is the second page of Google’, which is funnily true enough. Without using keywords in the content of your website, you won’t even register with your target customers searching the web.
Doing some research on the keywords and questions your prospective customers may search for will give you a head start in boosting your SEO. Including accurate product descriptions and relevant information about what your business or service includes is a great way to make sure you are doing the best you can for your eCommerce business.
Here is an example of how keywords in your eCommerce website will show up on a Google Search – the keywords Google has recognised are in bold.
2. Optimise Your Page Titles For Superior SEO
The trick with page titles is to get the balance right. You need to create a title that makes sense to the reader, but you also want to maximise your SEO and the search engines ability to find your organic traffic.
Your title determines the name of your webpage, so if it’s clear and concise, users will feel assured they have come to the right place.
You want your heading to include the products and services of your business, and you also want to have the keywords which people are searching for. The key in achieving this clever consolidation, this avoids unnecessary confusion.
There are four things we recommend you keep in mind when creating your eCommerce page title:
- Keep titles ‘short and sweet’.
- Make sure they are relevant to your products and services.
- Think about what your customers want to see.
- Avoid duplicate page titles.
3. Write Quality Content
Without great content, your eCommerce website won’t rank on search engines. If Google can’t find relevance in your website, how will anyone else?
Here are 5 reasons why the quality of your content is essential for SEO:
- SEO needs strategic and precise sentence structuring to work.
- You can validate your products and services through quality content writing.
- Quality backlinks can be obtained through effective content writing.
- Google needs content to rank your eCommerce website.
- Organic rankings through quality content writing last longer.
Ensuring you connect with your customers through the appropriate use of keywords and phrases means that they can find what they are looking for with minimal effort. It is also important that your eCommerce website’s content includes clear wording that relates your products to your customers.
Here is an example of how SEO through quality content works. We can see that Google has simplified users’ search efforts by displaying keywords and links within the website content.
4. Design Your Ecommerce Website With Shoppers In Mind
Your website’s design and structure is important for SEO and is crucial for converting your websites visitors into genuine customers. We have consolidated our top website design tips that will improve the SEO of your eCommerce store:
- Have a plan – what do you want to showcase? Who is your target audience?
- Remove poor imagery and ambiguous terminology.
- Include social buttons that allow users to share and follow your eCommerce website.
- Let site visitors scroll on your homepage.
- Implement calls-to-action. This will keep browsers on your site.
- Use the right images for your audience. They are the bottom line.
- Don’t be afraid of white space. A cluttered website isn’t pleasant to read.
If you’re designing a new website and don’t quite know where to start, take a look at some of your favourite eCommerce sites and ask yourself, “What do you like about their navigation? How does the design and format of their platform impress you?” By doing this, you can get a pretty good idea of what shoppers might want to see in your store.
5. Include Customer Reviews
How many times have you checked the customer reviews before buying something online? Well, you’re not alone! Recent data shows us that 56% of customers read at least four reviews before buying a product. Customer reviews aren’t just good for selling power. They improve your SEO, here’s how:
- Reviews boost your SEO by giving search engines fresh and relevant content.
- Customer reviews are great for optimisation – content written by customers gives site legitimacy and improves the SEO of your site.
- They help with ranking your eCommerce website for long-tail keywords.
- They also shape basic SEO, boosting your content without lifting a finger!
- Reviews communicate with the search engines and create trustworthiness and authority.
Showcasing customer reviews can be done through the use of quotes. Enticing your customers to write customer reviews can be as simple as creating a user-friendly template or writing blog posts that can be shared and commented on.
6. Use Schema Markup to Showcase Your eCommerce Store
Knowing how to use schema markup to improve the SEO of your eCommerce website is a great option for optimizing your site’s content and for boosting it up in the search rankings.
Here are the key ways how schema markup works for your SEO:
- Schema markups communicate with the search engines, so they know what your data and content mean – you can showcase your ratings, price and stock availability all under your page title.
- Schema markups use a unique vocabulary shard amongst search engines, in other words, the code you content for superior SEO.
- Schema markup was created for users. It simplifies and prioritises your content for users to better understand what your eCommerce store is about.
Adding Schema markup to your website is a simple and effective way to reach out to potential customers. Here is an example of how a hotel business benefits from relative information being showcased under the page title:
7. Use Links To Help Your Customers
Have you ever read something you don’t understand while browsing online, then had to leave the site to do more digging? Plenty of eCommerce shoppers have done this too. Using internal and external links within the content of your website is a proven way to keep traffic on your platform and improve your SEO. For small businesses, in particular, more links = more traffic = more customers.
Here are the top 3 ways you can use links to improve the SEO of your eCommerce store:
- Link product pages together – this can be done by linking your products to other similar products you have. This can be done in the descriptions and the layout of your site. Relating your content will improve the readability of your website, making you appear more relevant to the search engines. Here’s an example of how you can link your products through a suggestion bar:
- Link your blog posts – Blog posts are a great way of improving your SEO and keeping your eCommerce customers engaged and informed. Incorporating keywords and phrases into your blogs will enable your content to reach the outer edges of the internet. Up to date, blogs show the search engines you have new and relevant content. In simple terms, they use your content to promote your website. You can also link your products and services in your blogs, creating a loop of information and products in a fun, user-friendly way.
- Create text links using anchor text – This is anchor text. This tool supercharges the amount of information you can provide to a customer without bombarding them with jargon and overcrowding your page. This tool enables you to link your products, blog posts and make external references. Improving your SEO is made simple and easy using this feature.
8. Market Your Content
Writing quality content and dispersing it across a diverse range of platforms will ensure your eCommerce website attracts as much attention from customers and search engines as possible. Strategic marketing to improve your SEO is done by creating and distributing consistent, valuable and relevant content in various media and platforms.
Marketing your content effectively can be done through these channels:
Content marketing is important for your sales and your SEO. Creating interesting, engaging content for your site visitors builds trust and rapport within your brand. Knowing that 43% of global shoppers researched products via social networking before they committed to buying shows us how wide you need to cast your net to reach those genuine buyers.
If you are wondering how your current website can be optimised for greater SEO, or if you want to open your own store, please get in touch with KWD. We are a professional and experienced team that specialises in eCommerce websites that deliver superior SEO.
We offer a free website audit for business owners who feel they aren’t reaping the benefits of their existing website. We also offer comprehensive digital marketing advice for those who are not sure where to start.