If you’re getting website design in Auckland for the first time, the process can seem alien. You know how to run your business and you know how to please your customers, but talk of responsive design, UX, dedicated hosting, CMS, caching, meta descriptions, etc, etc, is like another language.
So, for Part 1 of this business website design in Auckland series, we’ve gone back to basics to give you the essential information you need when getting started with your first website.
Identify Your Goal
Start by thinking about why you need a website. In most businesses, the main objective is to get customers. Building your brand, selling products online, and providing a service to your customers are some of the other goals you might have for getting a website.
Get a Local Website Designer
You have a number of options available to build a website. This includes building it yourself using online tools that require no programming knowledge. This is a time-consuming process, however. In addition, building a website without code involves compromise, so your site will never look as good as one that is custom-developed.
That leaves going to a developer. You could choose to off-shore the design as this can often appear to be the cheaper option. It’s almost always more expensive in the end, though, plus the process is difficult.
The best option by some distance is to choose a local website designer in Auckland, i.e. a company that understands your needs and customers, and who you can work with in person.
What is a Domain Name?
A domain name is your website address. So, our domain name at Kiwi Website Design is kiwisite23.wpengine.com.
To get a domain name, you’ll need to register it with a domain name registrar, but your website designer will help you do that.
You will also need to choose the name. Most businesses use their business name, providing it’s available. Again, your website developer will be able to advise on your options.
What is Hosting?
Once your website is developed, it lives on a host. This is essentially a company that operates servers connected to the internet which your website gets loaded onto.
This is another thing your website developer can help you get set up.
What is WordPress?
WordPress is a platform used to build websites.
In other words, website developers don’t build websites from scratch as many of the early tasks and stages of the process would be very repetitive. This is because the underlying infrastructure of most websites is the same.
WordPress is the solution. It’s also the most commonly used platform in the world.
So, your developer will use WordPress to build your website and you will then use WordPress when you want to update it.
There are alternatives to WordPress, of course, but for most SMEs in Auckland, WordPress is the best option.
In Part 2 of our series on business website design in Auckland, we’ll look at the website design essentials needed to ensure your new website delivers for your business. This includes the importance of mobile, the pages your website will need, optimising for Google, and more.