How to Use Local Keywords Effectively in Your Content Marketing Strategy

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A big part of SEO for businesses is hitting the right keywords and using them in an effective way. Keywords are especially important if you’re trying to focus on local SEO or SEO that pertains to your local area.

Content Marketing Strategy

You want the people in your area to know who you are, know what your business is all about and know exactly how they can indulge in your goods and services. How are they going to enjoy your unique products and services if they don’t know how to reach you?

Boosting your local SEO is one of the main ways you can really make a name for yourself in your community. People all around you are searching for local businesses on their computers and phones, and you want your business to pop up on those search results.

What Are Keywords And Why Are They Important For SEO?

First of all, you need to understand what keywords are and why they’re so crucial for SEO and creating good content that works.

Keywords are basically specific words or phrases that pertain to your business and what you do. These ‘key words’ are often what your potential customers search for when looking for what they need.

For example, if someone is looking for an exceptionally delicious local eatery in their area, they might open up Google and search for ‘best restaurants near me’ or ‘awesome restaurants in Auckland.’ Even if you are an awesome restaurant in Auckland, Google might not recognise that if you don’t hit the right words in your content.

Therefore, you need to do your best to understand which words you should use the most and how to use them.

How You Can Effectively Use Local Keywords To Optimise Your SEO

Yes, it’s not just enough to know what words to use and use them a lot; you also have to pick and use your keywords smartly.

Overloading your content with one specific keyword may result in content that’s clunky, awkward and not very appealing. Plus, keyword spam can be off-putting and may not do well with Google’s algorithm.

Think about the following when implementing keywords into your SEO content or marketing strategy:

Do Your Local Keyword Research. First, do your research! Figure out the best keywords for your specific type of business, your services, your products and your area. Think about the words that best relate to what you do and your location. Plus, think about what you, and the general public, would search for when looking for a business like yours.

These are the words you’ll most likely want to include in your content so that the people who need you can find you.

Luckily, you can rely on smart SEO strategists and clever AI tools to help you find the best keywords for your business and area.

To give you a much better idea of what to look for, a lovely high-end bakery in Auckland might use keywords like:

  • Luxury Bakery Near Me
  • High-End Bakery Auckland
  • Best Local Bakery In Auckland

Find The Balance Between Too Much And Too Little. Remember, sometimes, more is not better. People who are new to the search engine optimisation game might think that if they have a list of keywords to use, they should use those words as much as possible to boost their chances of getting noticed by Google.

However, Google’s algorithm isn’t just looking for the amount of keywords you use; it’s also looking for many other factors like the quality of your content itself.

So, instead of blasting as many keywords as possible, take the best keywords and use them smartly. Incorporate your keywords into clever titles, sentences and content passages. A good SEO strategist knows how to use keywords in a natural way to the point that many readers don’t even notice that the writer is focusing on specific keywords. Natural, conversational writing is a very effective SEO strategy because readers tend to like it a lot more than awkward writing that was clearly written by an AI.

Don’t worry; if you don’t consider yourself much of a writer, you don’t have to put all of this work on yourself. You can seek help from talented SEO strategists and digital marketing professionals to make your website and its content the best that it can be.

Use Your Keywords In The Right Spots. Along with using a good amount of keywords, also use your keywords in the right spots. You shouldn’t seek to shove keywords in every space you can because this might end up looking a bit forced.

Instead, put your keywords in the right places – especially if they are places where customers will look for important information.

For example, make sure your website has an ‘about us’ or ‘contact’ page that has accurate information. Use local terms that will resonate with the locals who may be reading your page. This should please both them and Google’s algorithm.

If your business is located in Auckland, be sure to mention that! You can include words and phrases that are relevant to your local area and show that you are a proud resident of your area.

Additionally, always be sure that all of your information is accurate, stays consistent across all pages of your site that mention it and stays consistent across any social media accounts that you have. Keep this information updated and current if it ever changes. If your information is inconsistent and isn’t updated, it could confuse and frustrate your customers, who could turn to your competitors.

How You Can Begin Improving Your Business’s Website’s SEO Right Now

The best time to improve your business’s website and content’s SEO is right now! The sooner you make your site better, the sooner new customers can find you – and the best way to make your content better is to work with us at Kiwi Website Design.

We’re thrilled to offer you our services, including our exceptional SEO service. We can also assist you with web design, digital marketing, software development and more. Call us at 0800 932 669 if you’re ready to get started.

Local SEO is very important; improve yours with Kiwi Website Design.

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