According to an article in the New York Times titled Blogs Falling in an Empty Forest, approximately 95% of blogs fail due to a lack of readership.
Luckily, I have grown one of my blogs into 50,000+ monthly visitors. I have tried every method on the internet and am still exploring more. However, I want to let you know that it didn’t happen overnight and it took a lot of testing, failing, and starting all over again.
This article contains unique and practical ways to promote a blog and get traffic. I hope this guide will help you unleash the true potential of your blog.
One of the best ways to get traffic is by publishing more articles. Research from HubSpot shows that a website that publishes 16+ articles a month will get more traffic than a website that publishes five articles a month.
Even the popular internet marketer and blogger Neil Patel has revealed that his traffic grew from 46,134 to 59,787 when he increased the article frequency on his site from one to two articles per week.
It is proven in research that publishing more articles will always result in more traffic. Therefore, increase your article frequency today and you will see a significant increase in traffic – guaranteed.
Research by serpIQ shows that Google ranks content that has 2,000 words better than content with fewer words.
This is another reason why Neil Patel’s articles get lots of traffic – he writes detailed articles. His average article ranges from 4,000 to 8,000 words.
Email is one of the top sources of traffic for most blogs. If you haven’t started building an email list, you should start now. Go to Mail Chimp and start building subscribers.
Another proven method to grow traffic is by writing for other people’s blogs. For instance, you can choose a blog which is bigger than yours and write an article for it. The other blog will probably have a bio section as part of the guest post where you can include a link to your website. This can bring a lot of traffic.
Search engines such as Google, Bing, and Yahoo are the number one source of traffic for most established blogs. So, it is extremely important to follow good SEO practices on your website and optimise each article for a specific keyword.
Comment on Other Blogs
The right comment on a highly authoritative blog can send you lots of traffic. You should identify the top blogs in your niche and start interacting and commenting on them on a regular basis. This will get the blogger and members of his/her community to notice you and visit your blog, leading to more traffic to your website. You might even get a link or an invitation to guest blog out of your efforts.
Develop a Blogger Outreach Plan
Many bloggers fail to get traffic because they take a passive approach to blogging. If you simply publish your article, rest, and then wait for the traffic to come, nothing will happen.
For every article you publish, make sure you have a solid blogger outreach plan. To do this, compile a list of dozens of relevant bloggers that you can email your article to, asking them to share it or link to it. This article is a good place to learn how to do blogger outreach.
It is recommended you follow all these points to guarantee the success of your blog. Other methods can also contribute to more growth.