Any website owner or webmaster knows that driving traffic to your site can be a complicated (and lengthy) process.
If you’ve worked with keyword strategy before, you’ll know how long it can take for decent results and rankings to show up (sometimes 6 months or more).
What if we told you there was a shortcut – a new, data-driven keyword strategy?
A keyword strategy that could get you rankings within 72 hours or less.
It sounds impossible, but this method has been proven to achieve some pretty unbelievable results by its creator, Doug Cunnington.
The key lies in using a formula called the ‘Keyword Golden Ratio.’
KGR, or the Keyword Golden Ratio, is a way of finding keywords that are undeservedly low competition.
It’s kind of like finding a hidden gem in the SEO world – everyone ignores it (or doesn’t see it) in favour of the glitzier, higher ranking keywords.
If you’re able to find a Keyword Golden Ratio phrase, you should be able to rank for it within a few days of publishing your content.
It’s a really powerful method of achieving rankings fast, but all depends on choosing the right KGR phrase, using the provided formula.
You can calculate the KGR using:
→ The number of Google results with the keyword phrase in title (allintitle results – more on this later)
→ Divided by the monthly search volume
→ Where search volume is less than 250
Our formula for KGR is therefore: [ KGR = # Of Allintitle Results ÷ Search Volume]
Your KGR result should be less than 0.25 for the best chance at ranking well.
For higher chances at ranking quickly, we shouldn’t exceed a search volume of 250 results.
This is because:
The lower search results your keyword has, the more chance you have at being ranked highly, and quickly. 250 search results are about the max we want to be looking at (anything under here is your sweet spot).
When keyword planning, most companies will target higher searched keywords. This is because these show potential for higher amounts of customers, so everyone targets these which brings the ranking competition up higher.
This is how we come to the conclusion of using anything under 0.25 for our Keyword Golden Ratio.
With search volumes under 250 and a 0.25 KGR, you should get around 63 results that are also targeting your keyword phrase in the title.
These are referred to as ‘allintitle’ results, and basically mean you’re only competing against 63 pages by using this keyword phrase, which you have calculated based on the KGR formula.
With only 63 pages to compete against, you’ve got a pretty decent chance of achieving good rankings fast if you carry out your full page SEO properly.
You can check allintitle numbers on Google by searching: allintitle:(insert your keyword phrase here).
As an example: allintitle:keyword golden ration formula
Make sure not to put a space between the command (allintitle:) and the keyword phrase.
E.g. allintitle: keyword golden ratio would be wrong, allintitle:keyword golden ratio is correct.
So, in summary, your KGR =
# Of Allintitle Results
÷ Search Volume.
If this result gives you a value under 0.25, you’ve found your KGR sweet spot.
Therefore, we should try to go with a KGR that’s under 0.25 for max performance.
Long-tail keywords are more detailed search queries, and therefore have less searches and less competition around them.
They’re going to be your most important tool when it comes to nabbing that keyword golden ration sweet spot.
Long-tail keywords have lower search volume, but higher engagement.
They’re often searched by browsers who have a distinct idea in their minds as to what they are looking for; hence why these long tail search customers are more likely to engage with your business.
Using long-tail keywords is a powerful way to get traffic to your site faster – cutting through the competition for higher searched keywords.
You can use Google Autosuggest to find some ideas for keyword phrases that might work for your Keyword Golden Ratio.
Search these manually by typing:
Best (product-type) for (application or user-type).
Best (product-type) with (feature)
For example, if you sell tennis rackets, you could type:
Best tennis rackets for ____ (kids, women, professional athletes, etc).
And Google Autosuggest will show you related search phrases.
From there, you can pick your keyword phrase and check the search volume to see if it will work for your KGR.
There are different formats you can use to find your keyword phrases.
In this section, we’ll focus on buyer keywords with some examples of different approaches you could take:
This targets customers who are looking for a product to use in a certain way. For example:
Best (product) for (application).
E.g. Best PC for video editing
These searches are focused on the needs of the user, and how the product can meet these needs. For example:
Best (product) for (user type)
E.g. Best PC for students
Price ranges are also a commonly used search metric. People could be shopping within a certain budget. They could also want the cheapest deal, or the most expensive product available.
Best (product) under (price range)
E.g. Best PC under $1500
So, you’ve got your long-tail keyword phrase, time to scope out the competition.
You can check the number of sites that already have this exact phrase in their title using the ‘allintitle,’ method we touched on earlier.
Using the advanced Google Search Command, type in allintitle: and your search phrase.
Remember to use NO space between allintitle: and your keyword.
So, it should look like this:
allintitle:keyword golden ratio
Google will show you the exact number of results, which tells you exactly how much competition you’re up against for this specific keyword phrase.
We can then use the allintitle results in our formula, to check the KGR.
KGR = (allintitle results) divided by (search volume).
If the result is less than 0.25, you’re good to go!
This means you have what we call your sweet spot – a keyword phrase that isn’t too competitive, so you have a much better chance of ranking highly quickly.
You’re probably going to be using a long tail keyword phrase for your KGR, so don’t overuse this in your content or it will seem unnatural.
You need to make sure you have it in the page title and at least once in your content, but don’t overdo it.
If your keyword phrase is relatively long, trying to cram it 10 times into your content is going to make the whole article seem strange and forced.
For example, if your KGR is ‘best tennis racket for young female athletes,’ this is not going to fit organically into your content more than a few times (max).
Definitely use the words throughout the content for SEO, but don’t try to cram in an unnatural sounding phrase over and over again.
You can break your keyword phrase up and use the words as they would naturally occur throughout the sentence or content.
Google penalises keyword stuffing and this will definitely set your KGR efforts back.
Keep in mind that KGR is a method that works best at a large scale. Our suggestion would be to test out at least 20 KGR phrases to see how they perform.
Some might not perform as well as you hope, but these will be the minority. We recommend trying out a decent number to give yourself a fair chance of seeing how well this method can really work.
Based on our experience, if you perform the formula correctly, about 80% of your KGR should perform well, ranking in the top 30-50 results.
This is a really excellent technique for newcomers to SEO. It cuts through the competition and can bring pretty high rankings very quickly, showing you the value of SEO when done well.
This is also a really powerful way to get a newly launched website ranking and pulling in site traffic quickly. For more advice on how to improve rankings for your new website, check out our new blog on this topic.
Have you tried the Keyword Golden Ratio for yourself yet? How successful were your results?
If you try the KGR method and gain some wins you’re proud of, let us know! We love to see this formula in action and hear about your SEO success stories.