Everything You Need to Know About Mobile SEO
Smartphones are not just for younger generations anymore. In fact, one of the fastest growing demographics for smartphone and general smart device usage is the 55 – 64 age bracket. In other words, smartphones have taken a serious grip on our society and, for many of us, they are the first things we check when we wake up in the morning, we carry them around with us always, and we use them more and more for day-to-day tasks. Consequently, smartphones have changed the way we engage with not just each other, but the internet itself. One area where smartphones have had the largest impact is SEO as mobile SEO helps businesses and brands reach potential customers. Therefore, it is not something which can be ignored. Why is Mobile SEO Important? Mobile traffic towers over desktop-based traffic. Each day, more people become reliant on smartphones to perform even the most basic of tasks. They are all-encompassing pieces of technology which house our lives. To take advantage of this and reach the people using them, you need to have a mobile SEO strategy. Google studies have shown that smartphone users have more buying intent than their desktop counterparts – these people are there and waiting, ready to buy, and it is your job to ensure your website is one of the first results they see when performing a Google search. Many webmasters assume there is no difference between desktop and mobile SEO, however. This is wrong. Yes, desktop SEO tactics do work for mobile SEO in some ways. However, desktop SEO and mobile SEO are not wholly interchangeable, so it is best practice to have two separate SEO strategies. Google is Beginning to Prioritise Mobile This year, Google will switch to a mobile-first index, making the importance of mobile SEO clear beyond doubt. What does this mean? Previously, Google stored the desktop version of your website in its index. Now, however, it will use the mobile version instead. This doesn’t mean it will ignore the desktop version of your site. Instead, it now gives greater priority to the mobile version. Even if your website is not geared towards a smartphone audience you still need to optimise it for mobile. The most efficient approach is to make your website responsive. If you don’t have a responsive website yet, you should make this your number one digital marketing priority. As a website development and SEO company in Auckland, we can help you do this. What Does Google See As “Mobile”? Many people consider smartphones and tablets as mobile devices. However, Google categorises tablets as devices in their own right and does not include them under the “mobile” umbrella. This means Google only considers smartphones to be mobile devices. This isn’t a hugely important point though, because the idea with SEO is to optimise your website for all devices, not just smartphones – i.e. by making your website responsive. Mobile SEO – Five Essential Tips Your website needs to be optimised for mobile so that, regardless of the user’s device, everyone has a positive experience. Mobile SEO mostly relates to your website’s design, structure, and other technical aspects. Here are our five essential mobile SEO tips: 1. Focus on Speed Google expects websites to load in half a second or less. In addition, research shows that a loading time which exceeds more than two seconds is enough to put off most consumers. Ensuring that your site loads quickly is crucial to ranking highly on both desktop and mobile search results pages. Simple speed optimisations include:
- Correctly sizing your images
- Removing unnecessary code
- Utilising browser caching to store site resource files
- Reducing the number of redirects on your site
- Does your website load quickly on mobile when on a mobile network, i.e. not on a Wi-Fi connection?
- Does your website look good on your phone and on any other phone or tablet you can check it on?
- Does all the content on your website display on mobile?
- Do all the features and functions of your website work on mobile?