No matter what type of company you have, if you want to gain more attention from your local community, it’s imperative that you optimise your website and online presence with local SEO tactics. These SEO strategies have a focus on gaining attention from local customers rather than anyone who can view you on the internet.
After all, people who are in your area are more likely to benefit from your physical goods and services, especially if you have a storefront or office for your business.
But what can you do to boost your local SEO status? Luckily, optimising your website and online presence for your New Zealand area isn’t as complex as it might initially seem. You can certainly improve your chances of getting noticed by the local community by following a few straightforward SEO methods and putting in the effort.
Why Is Local SEO So Essential To Getting You More Business In 2023?
Did you know that an impressive 46% of all Google searches are searching for local information? When you think about the sheer amount of Google searches that get processed every single day from the entire world, let alone just New Zealand, you’ll realise that that’s quite a lot of searches!
People often ask questions akin to ‘what are some good restaurants near me?’ ‘Where are the best clothing stores in Auckland?’ As well as ‘Where can I go for fun in Auckland?’ These casual questions help people find new businesses to buy from, so you want your business to show up when people ask questions relating to what your company does.
If you don’t take care to optimise your website for local SEO, then your potential customers may go to your local competitors instead of you. As you can imagine, this isn’t great for your business.
What Specific Local SEO Strategies Should You Focus On In 2023
So, what particular things can you do to improve your local SEO?
Consider these tactics for 2023:
Create A Google My Business Account. Google My Business is an incredibly useful tool for businesses of all kinds. It’s essentially a tool that allows business owners to establish their companies as official businesses in the eyes of Google, which can help your location appear on Google Maps and in the search results of local people.
If you’ve ever searched for ‘restaurants near me’ on Google, then you’ve undoubtedly seen local restaurants and eateries appear listed as official businesses alongside their locations on Google Maps. Now imagine how beneficial it would be to have your business pop up like that!
Using Google My Business is a fantastic way to get your business out there in a good way.
Post On Social Media, With A Focus On Local-Based Content. Social media is a very powerful tool that can help your business reach thousands of people across New Zealand. You can create brand accounts on sites like Facebook, Twitter, Linkedin and more. Then, you can create posts that focus on local-based content so that people using those social media platforms in your area may see them.
When someone’s doing their daily social media scrolling and they see a post by your business offering local goods and services that they could be interested in, they could say to themselves, ‘that looks interesting! I’ll drop by next time I’m out; it’s just around the corner.’
Make Sure All Of Your Details And Addresses Are Accurate Across Your Accounts. Along with creating brand accounts for your business on several social media sites, you should also be sure to include your business’s address and location in your profile’s descriptions. Please ensure that your information stays accurate across all your platforms and your website, because doing so will solidify to Google and your customers that it’s accurate.
If you ever have to move offices or change your details for whatever reason, please be sure to update all of your accounts when you need to. People may become frustrated if your listed information is inaccurate.
Add A Location Page To Your Business’s Site. You can add a location page to your website or make sure it’s included on your ‘about us’ page. If your company offers services that take you to your customers, such as electrician services or delivery services, you can add a page listing all of the areas that you can visit in New Zealand.
Doing so will help your customers clearly and quickly know if they can experience your wonderful business for themselves.
Make Sure Your Site Is Mobile-Friendly, Or Have An App Created. It cannot be understated that having a mobile-friendly site is extremely important in the modern world. So many of us use our phones to make searches and shop, and you don’t want your website to appear awkward or hard to use when someone clicks on it from their phone.
If you want to take your business’s online presence to the next level, you can even consider having a mobile app created for your company. Doing so can make it even easier for your customers to enjoy your exceptional services, and they will surely appreciate the convenience.
Think about it – would you rather have to navigate all the way through Google and search results to reach the business website you want to visit, or simply click on a neat little mobile app icon that allows you to order your favourite goods right away? It may be a few clicks and a minute or two, but people love the accessibility.
How You Can Draw More Attention To Your Business In 2023 Using Clever SEO Strategies
Optimising your website with local SEO tactics can seriously enhance your business, get more attention to your company and boost your profits – and if you work with us at Kiwi Website Design, you can experience the wonderful benefits that come with it.
Make sure your local community can find your website with Kiwi Website Design.