One of the best strategies to ensure your business’ online success is SEO. Here at Kiwi Website Design, we have helped hundreds of companies grow and flourish through our targeted SEO solutions. By working with our consultants, you can enjoy these benefits too.
What is SEO?
To understand the importance of SEO, first, you need to know what it actually means. Many of you will already know that SEO stands for Search Engine Optimisation, which is the process of generating organic traffic to a site to enhance search engine rankings.
Essentially, SEO is all about knowing what people are looking for and how you can reach those people.
How SEO works
Whenever search engines receive a query, they scan their entire web database to find websites that best match that query. Some of the most important factors they account for include website titles, header tags, meta tags, and keywords.
Putting SEO into practice means targeting these different factors through both on-site and off-site SEO, where:
- On-site optimisation/SEO is about optimising your website so it is SEO-friendly through keywords, titles, tags, and descriptions.
- Off-site optimisation/SEO is about building backlinks to optimise your website.
How is SEO profitable?
With a well-designed SEO strategy, you can increase your profits. While it requires a long-term strategy to improve the domain authority and visibility of your website, you can expect more online traffic each month – as in, more customers and more revenue.
SEO is designed to help you reach your target audience via the internet, helping improve brand awareness and gain your customers’ trust. It is also a fantastic way to improve the conversion rate of your website because when your potential customers find you via a search engine (say, Google), this generates more interest in what you offer.
The internet has fast become one of the most used ways for people to solve their problems. That is what makes it so important for businesses to ensure online visibility, bolstered by a robust SEO strategy.
What kinds of businesses can SEO support?
Regardless of the type of business you operate, SEO plays an important role. Whether you run an online store or a trading company, you need SEO if you want more customers to find your business.
That is because SEO-optimised sites provide content based on user searches, thereby generating organic traffic. It is a critical part of giving people what they need. But SEO is more than just a marketing tool. The better you rank in Google, the more credibility and trust you can gain on the web. People think organic results (SEO) are likely to have more valuable information than paid ones (PPC) and are more likely to click on those.
You can leverage that to your advantage with the help of a knowledgeable SEO consultant in NZ like ours at Kiwi Website Design.
The fact is, SEO works. If you have a website, SEO plays a critical role in your business, whether or not you choose to engage with it. In a nutshell, the top benefits of using SEO include:
- Reaching and targeting your customer base
- Improving brand awareness
- Building credibility
- Improving website conversion rate
How to implement SEO successfully
The fast track to successful SEO is to work with an SEO company. While it is something you can learn on your own in theory, it would take a lot of time and effort to learn all the methods, let alone implement them correctly. SEO is constantly changing, so to ensure your website remains up to date, you need to work with a team that knows its ins and outs.
While you focus on your business, SEO experts such as ours at Kiwi Website Design will focus on your website. We have access to all the latest tools, software, and resources to get the optimisation results that you want. We can also conduct market research and competitor analyses, which we use to customise your SEO strategy and keep you ahead of the competition.
Here are some more of the advantages of working with a company that specialises in SEO:
- You can rank higher on Google, so your website is among the first customers see.
- You can increase organic traffic to your website.
- You will have a team that consistently monitors your website progress and customises the strategy to fit your needs.
Here at Kiwi Website Design, we are committed to helping you grow your business through our bespoke SEO strategies. When you work with us, we will make sure we have a thorough understanding of your business goals, alongside your products and services. We will communicate with you every step of the way so you are never left behind.
And we have the results that prove that our strategies work.
So if you’re asking whether you need SEO, the answer is yes. SEO is more important than ever when it comes to bringing success to businesses. If you want to see your business grow and flourish, get in touch with us at 0800 932 669 to find out how we can help.