There are up to 25 million active e-commerce websites on the internet today, which can make it difficult for some online stores to stand out from the crowd. But with the best quality website development, you can give your customers the best experience with your business.
What is e-commerce website development?
E-commerce website development is all about the technical side of your e-commerce website, including its functionality, how it looks, how it responds to user actions, and how it accepts payments. With top-notch web development services, you can create a user-friendly website and tackle all your e-commerce pain points, such as:
- What features and functionality does your project need?
- What would the right e-commerce framework for you look like?
- How can you integrate e-commerce into your existing website?
Here at Kiwi Website Design, we are committed to helping other businesses succeed with bespoke software development solutions. Let us take you through how experts like ours can help you achieve your e-commerce goals.
The process of e-commerce website development
To help you simplify your e-commerce website design process, we have broken down everything you need to know into the following easy steps.
1. Know what you are selling
Figuring out your product or service offering is about more than just finding your niche. You also need to carry out product research and research into your customer base. The better you understand the market you are entering – including what products succeed, what your customers want now and in the future, and what the competition looks like – the better your chances of success.
2. Decide on your business model
There are two main types of e-commerce business models that are important to consider:
- Business to consumer (B2C) denotes the majority of online stores we interact with, which are websites that sell straight from businesses to the general public with no third-party involvement.
- Business to business (B2B) websites are businesses that sell to other businesses, which can include wholesalers and other retailers that target other companies within a specific industry.
3. Buy a domain name
Once you have established your overall business plan, including the critical factors of your business model and market research, you can now start thinking about your domain. It is best to purchase the URL you want as early as possible so nobody else snatches it up and you no longer need to worry about it.
4. Consider your branding
Your branding is a critical part of how you foster loyalty with your customers. It is what helps give your e-commerce website a distinct voice, and it tells a story about who you are. Work with a professional website design team to get the perfect branding solution for you.
5. Choose your e-commerce platform
There are several options available for e-commerce platforms, including Shopify, WooCommerce, and Magento. It is up to you which one you choose, but to find the best platform for your requirements, we recommend you look at factors and features such as:
- Design responsiveness
- Product management
- Content management systems
- Shopping cart and checkout pages
- Payment processing
6. Plan your content
Content strategies are a big part of all kinds of digital marketing, including everything from mobile app development to e-commerce website design. You will need to know what content you need to communicate your offering and story. Consider what your audience will want to know and what kind of information you can share to make you stand out from your competitors.
7. Use SEO
To get your website ranking higher on Google and get more clicks, SEO is essential. Work with specialists in custom website design alongside SEO to ensure your website gets more organic traffic, thereby earning you more customers.
8. Use product categories to organise your website
A well-organised e-commerce website is crucial if you want to enhance your user experience and stand out from the competition. Product categories give your customers familiar, easy-to-understand guideposts to easily navigate your website. Group your products based on their function, target audience, purpose, and commonalities to delineate them as clearly as possible.
9. Know how to sell your products online
In place of you actually being there to sell your products, there are two methodologies you should use to get your website to do it for you: photography and content. Take great photos of your products to capture all the most important details and make up for the fact that your customers will not get to physically hold them. Plus, with informative and attractive product descriptions, you can give your customers everything they need to know so they are sufficiently convinced to proceed to checkout.
Where to find e-commerce web development
At Kiwi Website Design, we are here to help Kiwi businesses flourish in the digital sphere. If you are looking for experts in e-commerce or Shopify website development, we are the team you should turn to.
Link up with our team to cost your project and find out how we can make your e-commerce website the best it can be.